Finally my boss is letting me do what I think is best or at least one of our priorities to get more traffic: On-site SEO.On-site SEO is to organize the info inside your website specially oriented to make it easier for SE spiders to find it and to index it.
This info is divided into meta-tags, inside linking, page indexing, variable and quality content, and others.
Right now I'm learning about meta-tags, which are not one of the important parts for SEO if modified alone.
In our case this is important because our website name is not related to what we're selling, so by modifying our meta-tags we're explaining to SE and our potential customers using them, in some degree what our specific products are.
In example, instead of just telling to SE that we're blackhatbotanicals, we put additional info in the meta-tags to let them know that we sell salvia, rivea seeds, etc.
This way, when Search Engines index our website, they will read this info and relate our name with our products, and put them in the description or their search results, letting our potential customers to know what our site is about.
Of course this is worth too little if not done together with other changes in the website and Off-site SEO, and that's exactly what I'm gonna do.
For any comments, please let me know.
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