Now you know what a "keyword" is on SEO.Let's continue with another important part of this complicated topic.
We have the "backlinks" they are exactly what their name shows. On the web, you have links inside your web site. But there are some links from outside your site, that leads to yours, those are the famous "backlinks".
Backlinks can be simple: (http://www.blackhatbotanicals.com) or with "anchor text": (i. e. salvia) this means that you put one or several words as the title of a simple link.
Why not just write the simple form of a backlink? Because for advertising purposes, it doesn't look good to have just an url address, plus, the anchor text provides a better definition for the website backlinked to it.
Backlinks are one of the main things that SE (search engines) look for, not just the number of them pointing to its source, but the quality of the text where it's embedded, the anchor text used on them, the congruence within the article, review or paragraph where the backlink is located, etc.
You can write backlinks in web directories, forums (where allowed), comment boxes, press releases, blogs, etc. not exactly in that order, even on images, videos, and banners.
I hope this is being good enough info for your researching. Please leave a comment, any type is welcomed.
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